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The business media: what is their partnership with SMEs?
This is a question that is always at the centre of the concerns of business leaders: how should I communicate? What relationship can I have with the media? What repercussions could what I say have on the company?
Jean Gabriel, Associate Partner of Just in Time Management Group discusses this subject with his guest, Martine Maelschalck, editor-in-chief of Echo. Starting from some of the observations on the relationship between media and business and analysing their causes, recommendations are made to build trust.
The relationship between the media and SMEs is often difficult. A certain reciprocal distrust exists.
We know that some journalists don’t necessarily have a positive opinion of business and are suspicious of what business leaders say. This distrust is reciprocal among business leaders, who do not have the impression that their message is being passed on correctly, sometimes due to lack of training of the journalist in the subjects that he is reporting. Frustrations can then mount on both sides.
But the misunderstanding between the media and business is not irreparable. For both parties to be better understood, for their relationship to become a win-win relationship, the most important thing is to meet, get to know each other and talk. Because the key word in this relationship is “trust”.
To build this relationship of trust, SMEs must be advised to move forward and take the initiative to talk to the media and keep them informed in order to create a climate of trust. It would also be useful to advise them to provide support on this point and integrate the various contacts into a general communication plan.
This video is addressed to business leaders who wish to build a positive image of their company and communicate it for the long-term in a relationship of trust with the media.